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IMG_3523[1]Take a trip: https://www.tripadvisor.ie/Tourism-g154948-Whistler_British_Columbia-Vacations.html

Let’s be honest. Whistler isn’t exactly a well-kept secret. Most folks know it is the largest skiable area in North America. With more than 8,000 acres over 2 mountains and 469 inches (that’s nearly 12 metres!) of snow each year, Whistler, Vancouver exists for skiing and snowboarding. Our whistler sunglasses exist so you can look slick on the slopes!

With all that snowfall, it’s no surprise that Whistler earned co-hosting duties for the 2010 Winter Olympics. Add to that a ski-able area of over 4,700 acres and one of the best yearly snow conditions in the world and you can see why two million tourists visit every year. And the moderate temperatures make the compact, chalet-style pedestrian village very popular after a hard day on the slopes.


One of the most dope things about skiing in Whistler though is the iconic PEAK 2 PEAK Gondola on the incredible Sea to Sky Highway. It can transport an impressive 4,100 skiers per hour between Whistler’s mountains. It’s an engineering mind f#*k that breaks three world records:

It has the longest unsupported span between two cable cars – 3.024 kilometres. It’s the highest cable car above ground – at 436 metres that’s not for the fainthearted, and it’s the longest continuous lift system in the world. Now that’s impressive engineering!

Among other things, Whistler is well known for the many bears in the area, two reactions, YEEEESSSSSS AND SH!T. From May to October, you can do a “bear tour” with some short walks, to visit active bear dens, day beds and feeding sites! But be warned even our sturdy, wooden shades aren’t bear-proof!

Whistler has approximately 10,000 residents but a much larger rotating transient population of workers and of course all those tourists. And why not – with alpine skiing and snowboarding in winter and mountain biking/hiking in the summer, plus a great dining, nightlight and shopping scene there’s always a reason to visit Whistler. If you can’t get there right now just pop on your shades and imagine – it’s the next best thing! This article almost feels like an advert!?

Random Whistler Fact:

The area was originally named London Mountains because of its heavy fogs, but it informally acquired the name “Whistler” due to the call of the hoary marmot (that’s a large North American ground squirrel) haha. The hoary marmot is also sometimes called a whistle pig because of its high-pitched warning to alert other members of the colony to danger. Eventually Whistler was formally renamed Whistler to help make it more marketable as a ski resort. It’s always the f#*king marketers!



sonesta maho beach resort


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What would you name a pair of sunnies that are beautiful, big and bold?  Well, we chose Maho!




Take a trip –

When you go to the beach you are aware of all the possible dangers, right – sunburn, jellyfish stings, chafing from wet togs, sand in your sandwiches?  But what about being blown into the water by the jet blast of a low flying airplane?   While typical beaches might be quiet havens to relax and chill, plane-spotting tourists flood Maho Beach on Saint Martin to get a completely different experience!  And it’s bold, like our sunnies!

On the Dutch side of the Caribbean island of Saint Martin, Maho Beach is so close to the Princess Juliana International airport that aircraft on their final approach fly over the beach at less than 100 feet above ground level!   You can lie on the beach, put your shades on, and watch the underbelly of a 747 thunder a few dozen metres over your head, the blast from the jet engine blowing sand (and all your belongings) everywhere.  The thrilling experience makes the beach one of the world’s favourite places for plane spotters chasing an adrenaline-rush.  Boredom is definitely a forbidden emotion here!

We think our bold Maho sunglasses would be great for plane-spotting and for sunbathing on the beach and Maho Beach is certainly one of the few places in the world you can do both at the same time.  In fact, watching planes is such a popular activity that daily arrivals and departures are displayed on a board in most bars and restaurants on the beach.  The beach itself is all white sand and has almost no vegetation because of the jet blast erosion.  Along with the plane spotters, it’s popular with windsurfers and skim boarders.  But you need to keep your shades on to protect your eyes from the jet blast!

Our Maho glasses are also great for festivals and excellent for holidays.  Maho has a charming, festive atmosphere and a tourist-friendly nightlight with plenty of casinos.  So what a perfect fit.  It’s a match made in Maho.

Random Maho Fact:

Maho is located on the island of Saint Martin (French)/Sint Maarten (Dutch).  The whole island is just 87 kilometres and it is divided 60/40 between France and the Netherlands (the division dates back to 1648).   That makes it the smallest inhabited island in the world that is divided by two separate nations.

Winter skol Fireworks over Aspen Mountain


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Overview: https://www.tripadvisor.ie/Tourism-g29141-Aspen_Colorado-Vacations.html

Aspen sits 2400m above sea level in the beautiful Sawatch Range in the Rocky Mountains, Colorado.  It’s known for its truly spectacular mountain scenery and the abundance of Aspen trees.  For the millions of serious skiers who visit every year it must seem like pure paradise.  There are four ski resorts within a 15km radius and plenty of black diamond terrain.  You really would look dead fresh gliding down those runs in your Aspen shades!  If only you can stay on your feet, that is.


Aspen doesn’t only attract ski tourists though.  It’s also a popular retreat for movie stars and musicians.  John Denver wrote two songs about Aspen and his “sweet rocky mountain paradise” home there recently sold for 10.8 million.  See, once the corporate executives joined those celebrities, the influx of wealth just pushed real estate prices up and up until they were the most expensive in the United States.  Now only about 6700 lucky residents live in Aspen permanently, but it remains a popular tourist destination all year round.


We love Aspen for it’s crazy mix of the pure, majestic beauty of the mountain scenery and the hedonistic excesses of the celebrity rock star lifestyle.  In one place you can ski some of the most beautiful mountains in the world and partake in more upscale shopping, high-end restaurants, salons and boutiques.

We think our Aspen sunglasses are the perfect accessories for mixing with the Aspen celebrity crowd.  You’ll look just like a rock star and blend in perfectly.


Random Aspen fact: 


In 1977, notorious serial killer Ted Bundy escaped from a second-story window of the Pitkin County Courthouse. He was free for six days, hiding out on Aspen Mountain, before he was arrested while attempting to drive a stolen car out of the city.



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At Dead Fresh, one of the most important things we’ve ever had to do was decide what to call our range of sunglasses.  It’s important to us because we believe our glasses are some of the awesome in the world.  And these glasses deserve awesome names!  We wanted to create interesting names that evoked something more than your standard product name – something more alluring and intriguing. So we’ve named our glasses after some of our favourite places.  In our next series of blogs we’ll be telling you why we chose those names.


Overview: https://www.tripadvisor.ie/Tourism-g1467013-Aroa_Beach_Rarotonga_Southern_Cook_Islands-Vacations.html


 It’s a tiny slice of paradise – clear water, golden sands and colourful fish life.  Aroa is a beach resort in the volcanic island of Rarotonga, the largest of the Cook Islands, a nation of 15 islands, and it’s one of the South Pacific’s best-kept secrets.


Rarotonga is simply stunning in its natural beauty and physical drama. The whole island is only 32km in circumference and you can drive the flat, coastal road in 45 minutes.


Put your shades on, lay back and imagine this ….  silent, brooding peaks, ridges and rainforest, Te Rua Manga, the prominent needle-shaped rock that dominates the landscape from every angle, palm-studded white sandy beaches fringing the island, encircled by a sapphire-blue lagoon and a halo of flame-orange coral reef.


If you think that sounds wicked, consider also sipping coconut milk (maybe throw in a bit of white rum) while swaying your hips to live music.


We love Rarotonga for its unspoilt beauty and for the laid-back grace of its people.  The Cook Islands people might just be the most beautiful, friendly and gentle people in the world. Their simple lifestyle provides a marked contrast with the excesses of Aspen, which we will talk about in a future post!  The culture of the Cook Islands reflects their traditions and its filled with many myths and legends.  Spirit shelters, weaved from plantain stems are scattered throughout the island and tales of spirits and the supernatural keep tourists entertained long after the sun has gone down.


Unfortunately the population of the Cook Islands is declining: it’s currently about 10,000, as many residents have emigrated to New Zealand and Australia for economic reasons; there are now more Cook Islanders in New Zealand than in the islands themselves.  But tourism is increasing and Rarotonga has an impressive tourism infrastructure for an island of its size. It’s a popular beach wedding destination and the relatively stable weather means you can almost always count on a hot sunny day!


You’ll need to pack your Aroa sunglasses for the island drive and for one of the best beach experiences you can ever imagine.


Random Aroa fact:


Aroa means “understanding” in NZ Maori and we think that’s pretty cool.  The world would be a much better place if everyone adopted the understanding, accepting culture of the Cook Islanders.


Why Wooden Sunglasses?

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2016-05-05 15.10.19-2So we’ve been asked over and over again, why wooden sunglasses? Well basically who doesn’t love wood rite? But here’s two a key reason for us. Firstly they look slick and secondly their Eco-friendly.

Think about this for a second, how many factories are spitting out metal and plastic framed sunglasses that use huge machinery and harmful petrochemicals in the manufacturing process which contributes massively to our global warming problem, thousands and thousands maybe? But if you take a renewable resource like wood and create that very same item using mainly small power tools and your hands, then were onto a winner. See not only can you create slick looking designs but they have a much better impact on our planet as they are made mostly from a resource we can grow using man power rather than automated machinery.

Look, we’re not going to pretend we’re the first label to do this either, we’re not, we stumbled upon others doing it and thought we could bring something fresh to the market, and we think we have.

We bring big, bold designs for those who want to stand out, have fun and experiment with their look. While realizing wooden sunglasses aren’t for everyone we know they will grab everyone’s attention. It’s a fairly new concept in the accessories department and may take some time to get used to, but trust us when we say wooden sunglasses are here to stay.

Taking care of your Wood

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Wooden sunglasses come with some responsibility. It really is an experience, it’s like no other pair of shades you’ve ever had. Treat them with respect and most importantly keep them protected. You wouldn’t leave your cat or dog out in the rain would you? Well think of your new shades as a sort of companion, we provide protective cases and wipes to insure that you have the right tools to keep the relationship lasting! We recommend that while they are water resistant, prolonged exposure can erode the protective shellac finish and further exposure to water may cause them to warp. For the best results we recommend applying a bee’s wax or even a lip balm over the shades whenever they feel or look dryer than normal which will help to prevent most cracks and increase the durability of your sunglasses.

Just remember that they are wood and like any wooden item they need a little love from time to time to keep them fresh and gleaming. So make sure to love them up every now and again.



5 Festivals to check out

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With Festival season upon us we thought we’d throw up a few words about some we’ve hit up in recent years. Hopefully you’ll see one you haven’t heard of and take a trip, but let us know (Not our fault if it pisses rain)

22nd – 24th July 2016. Lacken Blessington Co.Wicklow
Tickets: €115.00 3 day camping – €50  Sunday only

We’re starting with one we’re most proud of simply because we have watched it grow from strength to strength over the last ten years. Knockanstockan is located on our very own door step, nestled on the hillside of Lacken in the Wicklow mountains (That’s us) and overlooking the Blessington lakes, it has become a stomping ground for new acts to showcase their talent. With beautiful views, quirky guests and an art trail to boot, you cannot go wrong spending your weekend here.


Body & Soul
17 – 19 June 2016  Ballinlough Castle, Co. Westmeath
Tickets €169.50

This place is sick… seriously, we cannot get enough of it. It really has become a go to destination. From amazing acts like Santigold, Hudson Mohawk and Junior boys we freak out at the thought of this years line up. Plenty of art, woodland trails and freaky surprises around every corner, it will have you running around like a little kid. Make sure to check out the walled in gardens, pure Magic.

B.A.R.E in the woods
Saturday 11 June 2016  – Garryhinch Woods, Portarlington, Co Laois
Tickets €50.00

“i said a hip hop the hippie the hippie to the hip hip hop a you don’t stop the rock it to the bang bang boogie say up jumped the boogie to the rhythm of the boogie the beat” YES folks hip hop legends THE SUGAR HILL GANG are going to BARE in the fucking woods! If that wasn’t enough you’ve got Natty Wailer and King Kong Company joining them as some of the headlining acts.

From reggae to electronic, indie and folk this place has a beautiful mix and when it’s only 50 magic beans for a ticket you’re laughing! Our friends can’t say anything bad about it and we’ve already got our tickets.

Sea Sessions
June 24th – 26th Bundoran Beach Co.Donegal
Tickets: €124.90 Camping – €99.90 Non Camping – €47.50 Day Tickets

Admittedly this year will be our first time going simply because it landed on the same weekend as Body&Soul but we have had an itch for it for a while now. The line up includes Tinie Tempah , Primal Scream and DJ Yoda plus loads more!

Look, this place seems legit, it’s on a beach, it has surf, skate and BMX sports included as well as some footy and tag rugby if you feel competitive (Which we are) and this year they’ve introduced comedy which includes Apres match live on stage and they are seriously fucking funny.

They’ve sold out each year so get your tickets early to avoid disappointment, and we truly think this will be a weekend of reveling!

Life Festival
27th – 29th of May Belvedere House and Gardens, Mullingar Co.Westmeath
Tickets: €149.00 3 day camping – €128.00 Sat/Sun – €78.00 Sunday only

We did Life a few years ago and have plans to return. Situated in woodland areas with street performers including magicians, fire breathers and juggler’s your sure to have a laugh. But if that doesn’t tickle your fancy  just head down to the lake and chill out in hammocks to watch the sunset. But don’t think this is a peaceful relaxation festival the whole time because it’s not, it’s one of the best electronic and dance festivals in our opinion with acts like 2 Many Dj’s, Huxley and  Ben Klock heading it up this year.